Lock the voice, then scale it.
Lock the voice with an output template, line up several drafts in Compare, then finish one. Personas let you reproduce a specific writer's tone.
Sound familiar?
Inconsistent tone and slow draft selection are common bottlenecks.
Voice varies by whoever wrote it
An output template enforces the format so the voice stays consistent.
Picking the best draft takes too long
Compare lines up several drafts side by side so you can weigh them together.
Re-explaining the brand voice every time
Set a tone and expertise in a custom persona and share it with the team in stages.
Visual concepts also eat up time
Compare supports image generation mode too, so you can weigh several visual concepts.
From draft to final copy
Lock the voice with an output template
Example: register a format like "for social media, no emoji, 280 characters max" as an output template.
Get several drafts from Compare
Send the same brief to Compare and have several models each write a draft.
Switch personas for different voices
Example: compare a "formal, expert-facing tone" persona against a "casual, social-first tone" persona.
Finish one version
Pick the strongest parts from the drafts you compared and finish the copy in Chat.
Save it as an artifact for next time
Save the finished copy as an artifact so you have a reference for the next round.
Features you'll use
Output templates
An output template enforces the format so voice stays consistent.
Compare
Send the same brief to several models and compare drafts side by side.
Personas
Custom personas with a set tone and expertise, shared in stages: private, org-shared, public-shared.
Image generation mode
Compare also supports image generation, so you can weigh several visual concepts.
Input templates
Required {{variables}} with validation keep briefs in a consistent format.
Related pages
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